Team

About Emirates

Emirates Airlines,
headquartered in Dubai, is an internationally renowned airline known for its exceptional service and advanced aviation technology.
As one of the world's leading airline operators, Emirates Airlines' route network spans six continents, offering customers an unparalleled flying experience. The company is renowned for its luxurious cabin designs, high-quality onboard meals, and personalized customer service.
With its outstanding performance and service quality, Emirates Airlines has been repeatedly rated as one of the best airlines in the world, becoming a top choice for global travelers.

Background

In promoting indiscriminate service and ultimate experiences, both Dubai Airport and Emirates Airlines undoubtedly have their top-tier pursuits. By integrating universal products into the service process, they further convey their shared mission to every customer who chooses this airport and airline.

Therefore, our design this time focuses on serving the travel experience of Emirates Airlines' customers. This is achieved by combining product design with interactive scenarios to enhance the overall service process.

Design

First Product: AreoPort VistaGuide

Story

Concept

Nowdays
Universal design is increasingly becoming one of the globally deepening design types.
Organizations and institutions in different countries and regions are also committed to promoting the application of universal design and accessible design products.
In promoting indiscriminate service and ultimate experiences, both Dubai Airport and Emirates Airlines undoubtedly have their top-tier pursuits. By integrating universal products into the service process, they further convey their shared mission to every customer who chooses this airport and airline.
In promoting indiscriminate service and ultimate experiences, both Dubai Airport and Emirates Airlines certainly pursue excellence. Integrating universal products into the service process further conveys their shared mission to every customer who chooses this airport and airline. Therefore, opting for a high-end smart AR guiding glasses can provide customers with hearing impairments the same high-quality service as other customers. Features include AI real-time route guidance, AI intelligent recognition and translation, online Q&A and assistance from the airport customer service center, etc.

Presentation of the design process

Result

Comments

To quickly apply AIGC tools in the product design process, the most direct method is to let yourself be 'lazy.' Here, laziness does not mean being lazy in thinking, but rather letting AI do everything it can for you. Similarly, letting AI complete tasks that are impossible with human effort alone can play a significant role in the design process. In the past, designers often couldn't bring their brilliant ideas to fruition due to time constraints or other work limitations. This is my biggest takeaway from using AI tools during this course.

陈铭 Roose Chen

Second Product: First Class VR Glasses

Story

Concept

As a top-tier airline, Emirates has perfected its in-flight services and cabin design. The objective of this design project is to further enhance the first-class passenger experience. Developing a set of communal VR equipment is a promising direction for this purpose.

Presentation of the design process

Result

Comments

While considering the product combination, integrating sustainability as an additional attribute into the product is an interesting attempt. The gap between conceptualization and realization of the product's design is a crucial aspect to consider.
Finding a balance between the practical functionality and the conceptual design of the VR glasses is a new challenge for me.

刘晋睿 Jinrui Liu

Ending