{"id":7331,"date":"2022-12-30T16:49:15","date_gmt":"2022-12-30T08:49:15","guid":{"rendered":"https:\/\/edu.freezhao.com\/?p=7331"},"modified":"2023-01-06T20:45:27","modified_gmt":"2023-01-06T12:45:27","slug":"brand-communication-in-social-media-a-research-agenda","status":"publish","type":"post","link":"https:\/\/edu.freezhao.com\/en\/original-course\/ials\/2022\/12\/brand-communication-in-social-media-a-research-agenda\/","title":{"rendered":"Brand Communication in Social Media: A Research Agenda"},"content":{"rendered":"<iframe id=\"spkj\" src=\"\/\/player.bilibili.com\/player.html?aid=734384076&amp;bvid=BV1jD4y1j7ST&amp;cid=942830157&amp;page=1\" scrolling=\"no\" border=\"0\" frameborder=\"no\" framespacing=\"0\" allowfullscreen=\"true\" width=\"100%\"> <\/iframe>\n<script type=\"text\/javascript\">  \ndocument.getElementById(\"spkj\").style.height=document.getElementById(\"spkj\").scrollWidth*0.76+\"px\";\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">\u793e\u4ea4\u5a92\u4f53\u4e2d\u7684\u54c1\u724c\u4f20\u64ad\uff1a\u4e00\u4e2a\u7814\u7a76\u8bae\u7a0b<\/h2>\n\n\n\n<p>\u672c\u6587\u662f\u9488\u5bf9\u8bba\u6587\u300aBrand Communication in Social Media: A Research Agenda\u300b\u7684\u4e00\u7bc7\u5bfc\u8bfb\uff0c\u8fd9\u662f\u4e00\u7bc7\u57282019\u5e74\u51fa\u7248\u4e8e\u300aJournal of Advertising\u300b\u7684\u8bba\u6587\uff0c\u4f5c\u8005\u4e3aHilde A.M. 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class=\"wp-block-heading\">Comments<\/h2>\n\n\n\n<p>\u5ea6\u8fc7\u4e86\u8fd9\u4e3a\u671f\u56db\u5468\u7684\u8bfe\u7a0b\uff0c\u5bf9\u6211\u6765\u8bf4\u662f\u4e00\u6b21\u65b0\u5947\u7684\u4f53\u9a8c\u548c\u6311\u6218\uff0c\u4f5c\u4e3a\u4e00\u540d\u5927\u4e8c\u7684\u670d\u88c5\u8bbe\u8ba1\u4e13\u4e1a\u7684&#8221;\u6df7\u5b50\u201d\uff0c\u8fd9\u4e5f\u662f\u6211\u9996\u6b21\u63a5\u89e6\u8bba\u6587\uff0c\u5e76\u4e14\u6ca1\u60f3\u5230\u81ea\u5df1\u4e0e\u8bba\u6587\u7684\u9996\u6b21\u63a5\u89e6\u4fbf\u662f\u82f1\u6587\u6587\u732e\uff0c\u8fd9\u5bf9\u6211\u65e0\u7591\u662f\u4e0d\u5c0f\u7684\u6311\u6218\uff0c\u4f46\u8fd8\u597d\u8001\u5e08\u4e0d\u538c\u5176\u70e6\u5730\u8bb2\u89e3\uff0c\u98ce\u8da3\u5e7d\u9ed8\u7684\u8bed\u8a00\u548c\u4e0e\u6211\u4eec\u51e0\u4e4e\u65e0\u4ee3\u6c9f\u7684\u4ea4\u6d41\u65b9\u5f0f\u4f7f\u6211\u5728\u6587\u732e\u7684\u6d77\u6d0b\u4e2d\u6fc0\u6d41\u52c7\u8fdb\u3002<\/p>\n\n\n\n<p>\u5728\u5b66\u4e60\u8fc7\u7a0b\u4e2d\u5f88\u60ca\u559c\u80fd\u5b66\u5230\u8bb8\u591a\u81ea\u5df1\u4ece\u672a\u63a5\u89e6\u8fc7\u7684\u8f6f\u4ef6\u5982zotero\uff0canki\uff0c\u4e5f\u903c\u7740\u81ea\u5df1\u5b66\u5230\u4e86\u5f88\u591a\u8bba\u6587\u76f8\u5173\u7684\u5b66\u4e60\u65b9\u6cd5\uff0c\u867d\u7136\u90fd\u53ea\u662f\u63a5\u89e6\u5230\u4e86\u4e00\u70b9\u76ae\u6bdb\uff0c\u4f46\u65e0\u7591\u4e5f\u662f\u6253\u5f00\u4e86\u6211\u65b0\u7684\u5b66\u4e60\u5e93\u3002\u518d\u6b21\u611f\u8c22Freezhao\u548c\u8fd9\u6b21\u8bfe\u7a0b \u4e5f\u611f\u8c22\u81ea\u5df1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u539f\u6587<\/h2>\n\n\n\n<p>Voorveld, H. A. M. (2019). Brand Communication in Social Media: A Research Agenda. <em>Journal of Advertising<\/em>, <em>48<\/em>(1), 14\u201326. <\/p>","protected":false},"excerpt":{"rendered":"<p>\u793e\u4ea4\u5a92\u4f53\u4e2d\u7684\u54c1\u724c\u4f20\u64ad\uff1a\u4e00\u4e2a\u7814\u7a76\u8bae\u7a0b \u672c\u6587\u662f\u9488\u5bf9\u8bba\u6587\u300aBrand Communication in Social [&hellip;]<\/p>\n","protected":false},"author":209,"featured_media":7534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[464,44],"tags":[654,589,655,656,653,98,588,789,791,790],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-original-course","category-ials","tag-advertising","tag-brand","tag-facebook","tag-network","tag-social-media","tag-hulianwang","tag-pin-pai","tag-guang-gao-xue","tag-she-jiao-mei-ti","tag-lian-shu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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