Team
Yiting Zheng
Contemporary Mode
Responsible for product spraying and email writing.
Yanlin Zeng
Contemporary Mode
Responsible for the translation of blog posts
Xinlan Zhou
AI Mode
Responsible for spray painting of products and writing emails
Zihan Qiu
AI Mode
Responsible for product photography and tweet writing
About Emirates
Korean Air, founded in 1969, is one of South Korea's national flag carriers and the country's largest airline. It offers domestic and international flights to multiple destinations in Asia, the Americas, Europe and Africa. Korean Air is known for its high quality customer service and safety record. In addition, it is a member of SkyTeam, a global airline alliance that aims to provide a broader flight network and better customer service.
信源：https://gamma.app/public/Product-Interaction-and-Contextual-Design-0sdhyj3tzeld6gm
Background
In the Product Interaction and Context Design course, we aim to explore areas where Korean Air can improve the passenger experience and provide new and more thoughtful service and product design for Korean Air passengers.
Story
User Portrait
Anna Christie
age：27
Basic information: I am not good at airsickness, and I need to take my 1-year-old child and bird abroad.
The study subjects included airsickness patients, new mothers, people interested in recreational activities, and parents who raised pets.
Her pain points:
1. Lack of experience in long-distance flights with children.
2. There is no bird box specifically designed for Dahang Airlines.
3. The plane is bumpy, and water keeps splashing, wetting clothes.
4. Forgot to bring medication, so airsickness and other situations cannot be resolved.
5. The entertainment facilities on airplanes are old and the experience is poor. Long distance flights are very boring.
Travel origin and flight information
Date: December 22
Flight：A380-800(Airbus 380)
Departure Time: 2:30 p.m.
Arrival time: 8:30 am the next morning
Route: Seoul -- Los Angeles
Duration: 11 hours
Story background: A newly crowned treasure mom, carrying her young child and her beloved pet, took the flight from Seoul to Los Angeles to spend Christmas with her family in the United States.
Concept
After the above background research, we choose to explore the following four directions in depth.
Pet bird kennel These lightweight, compact bird cages are designed to enhance the travel experience for passengers carrying pet birds. They feature a comfortable, bird-friendly interior space and a secure locking mechanism. The cages also come with a ventilation system to ensure a stress-free journey for both pet and owner.
Game controllers These game controllers are designed for in-flight entertainment and are ergonomically designed to provide comfort during long flights. They are compatible with Korean Air's in-flight entertainment system and offer intuitive controls and wireless connectivity to enhance the overall passenger experience.
medical box More comprehensively updated, these kits include basic over-the-counter medications and first aid items. They are designed with clear, multilingual instructions that both crew and passengers can easily use, ensuring a safer and more prepared environment on board.
Vomit bag These have been redesigned with a user-friendly approach. They are made from biodegradable materials, have wider openings, secure seals and carefully neutral scent designs. The exterior of the bags is soothing colors and calming patterns that help to reduce discomfort for passengers.
Design
Pet bird kennel
Product definitionMake for Korean Air's pet birds in the cabin, the functional dimensions are perfectly adapted to practical applications.
Input content
Based on Korean Air's shipping dimensions and related policies, provide me with relevant ideas and integrate to generate a photo of a birdcage. (Due to ChatGPT's network access restrictions, ChatGPT has voluntarily provided relevant data for it.)
output content
- transparent or translucent sidewalls Provides protection and anxiety relief
- Ventilation design Provide enough fresh air for the birds
- Safety latches and sturdy construction Make sure the cage door has a secure lock to prevent accidental opening
- Easy to carry The conveniently designed handle makes it easy to carry on the go
CHATGPT生产图片过程
Sketches & References.
左图：为通过ChatGPt生成的较满意的图片，但仍旧有许多不合理的地方。
右上图：为自己在其生成图片的基础上修改后的草图。
右下图：参考了其笼门的插销结构以及笼丝的形态。
Presentation of the design process
Final effect (ideal effect rendering, physical shooting)
Comments
Erudite teachers, enriching experience, enjoyable lessons! It was a rich class where I learned practical knowledge about products, photography, blog editing, etc., and I was very happy to have such a great experience.
Xinlan Zhou
Handle remote control.
Product definition
Aircraft remote control handle designed for passengers to solve the problem of boredom on long flights.
Input content
Guide GPT to perceive the difference and functional characteristics between the handle remote control and the ordinary remote control, so that it can analyze the pain points and the entry point of design.
output content
- Ergonomic design, using small volume, lightweight materials To accommodate the natural curvature of the palm and for use in tight seating Spaces.
- Intuitive, easy-to-use key layout Put keys for common functions in easily accessible locations.
- versatility In addition to the basic TV remote control function, other functions can also be integrated.
- Durability and easy cleaning Because the equipment inside the aircraft needs to be used and cleaned frequently.
Chat-generated images
Finally, we decided to make modifications on the basis of the fifth edition. The three reference pictures on the left are Korean Air logo, the fifth edition picture generated by GPT, and the first draft.
The modifications are as follows:
- The outer shape of the handle is changed into a quasi-Tai Chi type, inspired and referred to by the logo of Korean Air.
- Reduce the number of buttons to only the necessary functions.
- Modified some unreasonable places of AI-generated pictures, so as to facilitate subsequent modeling.
Presentation of the design process
Final effect (ideal effect rendering, physical shooting)
Comments
很酷的一节课，在此之前没有体验过亲手涂装自己的产品模型，也没有尝试过产品摄影。虽然最后的成品还是有些粗糙，但我真的收获了很多乐趣。
Zihan Qiu
Emergency medical kit
Product definition
A medical kit designed for users to solve unexpected situations such as airsickness and accidental burns.
Output Content
- Each cubicle contains different drugs according to their specific effects and functions.According to the specific efficacy and function, each cell contains different drugs.
- Multi-functional emergency medical kit.Include a variety of medicines to deal with various emergencies on the plane.
Instruction Making and Finished Product
I collected a large amount of drug information and organized them into an instruction manual.
In the first version, I put all the information together, but the information was too stacked and difficult to find. So I made another version of the manual to make the information look more concise and easy to find.
Sketching Changes and Display
Production Process
Final effect (ideal effect rendering, physical shooting)
Comments
我学习到了很多很多的新知识，收获颇丰！老师也很有耐心，会很好的指点我作业中的问题！我学会了如何更深的思考与设计一件产品，是一次难忘的课程。
Yiting Zheng
Vomit bag
Product definition
A sick bag for airsick passengers, with simple cleaning tools such as wet wipes built in to deal with spilled water and drinks caused by turbulence.
Output Content
- Waterproof material production
- Portable cleaning tools
- Conspicuous and convenient
Sketching Changes and Display
Changes and demonstration of handle design sketches
Final Draft Presentation
Evolution of paper mold
Production Process
- This recipe is mainly made of gelatin, water, gelatin tablets, glycerin, saline, peppermint extract and food coloring.
- Mix 1:7 water and heat on low heat until thick. Leave for 30-50 seconds, then add other ingredients and continue to simmer.
- spray a layer of saline solution on the mold, cool the material for about 10s and then pour it into the mold, gently shake the mold to make it even, and eliminate bubbles at the same time.
- After standing in the sun for about 5 days, the mold is removed.
成片展示
Comments
In this course, the teaching system that is different from traditional courses has broadened my horizons and made me realize new thinking such as "it can be done in this way" and "there are these design tools". This course has brought me a new learning experience, which is a very meaningful learning experience.
Yanlin Zeng
5 Comments
Add Yours →feedback and some idea for “bird cage of Korean Air” project.
If bird weighs less than 9kg, passenger can bring it with bird on the plane. But must be the bird cage under the front seat, not on the seat or shelf. So usually use a soft cage that flexible fits under the seat, but seems this cage is small, it should be okay.
And If we want to check our bird during the flight while it’s under the front seat, we usually have to lift the birdcage to eyes. Is there an easier way to do this? Maybe if the door was on the upper position, it‘d be easier to check the bird.
For colors, airlines follow strict safety rules. For example, emergency medical kits are marked with red because they’re important in emergencies. So, it‘s a good idea to think carefully about using bright colors or shiny materials on plane products. Even though Korean Air logo is red and blue, the planes mostly use white and sky blue colors. So, using white floors, sky blue covers, and a logo with red and blue might suit Korean Air better.
So far, This idea sounds cool. I wonder if there are cases for other animals on planes too 🙂
Thanks
Thanks Randy, this will help us a lot!
Thank you Randy, I’m the student who designed the bird cage. Your advice has greatly influenced my perspective on thinking about design in the future.
Thank you, Randy. I am the student who designed birdcage. Your advice has greatly influenced my perspective on thinking about design in the future.
作为资深产品设计师且身为韩国友人的Randy，已经从航空规范、产品造型、人机关系等几个方面给出了细致的评价。希望对你们有用！
我补充的是，在课程进程中，你们组是整个课程进程最健全、最稳定的一组，多数同学都能保持很棒的探索精神和学习动力。虽然少数同学偶尔表现失常，但从格局来看，团队整体还是表现极其优秀的一组。希望有着自己热爱的小伙伴，能够在接下来的日子里能够找到一条将热爱和专业结合的道路，也希望不论是否团队合作，都一直保持着旺盛的精力去不断探索世界！💪🏻