Japan Airlines User Experience System Design

Team

About Emirates

JAL is an airline famous for its service and safety record. It was founded in 1951 and is headquartered in Tokyo. It provides a wide range of domestic and international routes, connecting major cities around the world. As a member of an aviation alliance in the world, JAL has expanded its route network through its partners to provide you with more flight options. After years of development, JAL has become a leading airline in Japan and Asia. JAL is famous for its excellent service and safety record. We are committed to providing high-quality cabin service and comfortable travel experience. JAL's fleet consists of modern Boeing and Airbus aircraft to ensure your safe and comfortable navigation.

信源：https://en.wikipedia.org/wiki/Japan_Airlines

Background

In the Product Interaction and Scenario Design course, we work to explore and address pain points and points of opportunity in delivering the customer experience at Japan Airlines (JAL). The context of our discussion focuses on several key areas of design, including personalization of the passenger experience, innovation in passenger entertainment, facilitation of social interactions, and the balance between comfort and efficiency.

Story

Concept

• OLED交互隔板：保护旅客隐私，增强旅途体验，并且具备丰富的娱乐性。
• 双面遥控器：通过创新让旅客更轻松的控制旅途体验。
• JAL Smart Tavel Hu：通过社交互动和娱乐游戏，让旅程更加有趣。
• JAL EchoRing AI Companion：为旅客量身定制私人AI助手。

Design

OLED Interactive Partition

Sketch Iteration

 This OLED interactive divider provides privacy control, virtual window views and entertainment to enhance flight comfort. Passengers can freely adjust the transparency of the panel to enjoy a virtual view of the outside while having a personalized entertainment experience.

The diagrams generated by the first generation do not express the design at all

A general design direction emerges

Ability to convey details that roughly match the product, when not composited in the same image

Product Rendering

Utilization of virtual reality technology to provide realistic views of the flight process, increasing passenger entertainment options and possibly in combination with transparency adjustment of the bulkheads. Virtual window technology to display external scenery or other relaxing visual content.

Partition transparency, height adjustment:
Passengers can adjust the transparency and height of the partition according to their social needs and comfort level. The transparency of the partition is automatically adjusted according to the intelligent sensing of the environment sensing technology, which provides passengers with suitable environmentally adjusted light.

Reading light:
Combine the dividers with reading lights to make the seating space more simple, clean and spacious. Ensure that the brightness and warmth of the light can be adjusted to suit the needs of different passengers and to minimize disturbance to neighboring passengers.

Virtual Reality Integration:
Utilization of virtual reality technology to provide realistic views of the flight process, increasing passenger entertainment options and possibly in combination with transparency adjustment of the bulkheads. Virtual window technology to display external scenery or other relaxing visual content.

technical application

Final Result (Physical Shooting, Ideal Result)

Comments

"Manipulating the ai to accomplish a large amount of design work was a new endeavor for us students who are used to using contemporary design methods, and we gained a lot from it. Since product prototyping was rarely done in previous courses, this process this process was also a challenge for me us, but these challenges also served as a great catalyst for learning and growth, giving me another deeper understanding and appreciation of product design as a subject area."

李晓琳

Double-sided remote control

The design of this remote control focuses on blending two different functions, enabling it to serve as both an efficient seat remote control and an interactive game controller to meet diverse usage needs. A remote control that improves convenience, entertainment and comfort was created to bring a more perfect experience to the user. It allows users to precisely adjust the angle of the seat, including the backrest, seat, lumbar support, and headrest sections, to adapt to different comfort needs; users can save their own seat settings, such as their favorite angle, for quick and easy recall. It also has the additional function that users can adjust the height and transparency of the partition with the remote control.

design process

critical juncture

Sketch Iteration

The first generation generated diagrams were rather old-fashioned and far from ideal

A prototype appears after a lot of matting, with a general direction, but the shape itself has a lot of problems

A prototype appears after a lot of matting, with a general direction, but the shape itself has a lot of problems

Final Result (Physical Shooting, Ideal Result)

Differences: the rendering of the material is frosted, but the physical shooting is smoother looks a little oil; the physical shooting of the surface actually has some bumps; the pattern on the keys, the rendering of the picture is gray, but the actual shooting is off-white
Reason: I bought spray paint when I did not buy the corresponding frosted effect, bumpy because I did not sand well; pattern is time is tight, there is no opportunity to style wrong, I'm afraid of grey paste up no effect so adjusted the off-white color.

Comments

"The deepest feeling I had from this class was the lack of experience in the area of hand boarding, which cost me a lot of time and directly contributed to my busy last week. Also because of this class I have gained a better understanding in 3D printing as well as spray painting and also patterning. There was also the use of AI, I realized that AI doesn't accompany me throughout the design process, at some point it has to quit and the final decision is still up to the designer."

刘翠兰

JAL Smart Travel Hub

JAL's Smart Travel Hub leverages a passenger's flight history and social media permissions to create a personal profile and summarize their interests. It provides social interactions with other passengers, including in-flight social interactions, entertainment content sharing, chat and gaming features, and rewards users.

design process

critical juncture

Pain point: barren entertainment for long journeys

Opportunity Point: In-flight Interactive Social Entertainment

functionality

高保真图片

High fidelity video

Comments

"Exploring JAL's "Smart Travel Center" in the course "Product Interaction and Scenario Design" made me realize the importance of user experience design. By analyzing flight history and social media data, it provides a highly personalized travel experience, and I thought about how to balance personalized service and user privacy protection. In addition, the traditional flight experience was extended through innovative social interactions such as in-flight entertainment interactions, emphasizing the importance of interpersonal connections. The introduction of games and reward mechanisms not only added entertainment but also increased user engagement. Through this course I learned the practical application of scenario design theory."

明泓池

JAL EchoRing AI Companion

The JAL EchoRing AI Companion is a revolutionary smart headset designed for international travelers on Japan Airlines. It is not only an advanced audio device, but also a personal AI assistant designed to enhance the overall flight experience.EchoRing combines the latest in speech recognition technology, machine learning and real-time translation to provide users with a ready-to-use information center and interactive companion.

Product Overview

The JAL EchoRing AI Companion is a revolutionary smart headset designed for international travelers on Japan Airlines. It is not only an advanced audio device, but also a personal AI assistant designed to enhance the overall flight experience.EchoRing combines the latest in speech recognition technology, machine learning and real-time translation to provide users with a ready-to-use information center and interactive companion.

AI sketch iteration

rendering

Final Result (Physical Shooting, Ideal Result)

Comments

"In this time the course, very clearly see their weakest point is now what, feel the walk i on the most favorite and what. Clearly their own direction, but also recognize that if you want to become a being a designer, comprehensive development is how important, any one aspect of the chain dropped is a fatal blow, all the more after that I should be from all aspects of the continuous self-improvement, enhancement of self, in the way of designers farther and farther."

张洪庚