Team
明泓池
AI Mode
PPT creation, blog post writing
刘翠兰
AI Mode
PPT production, product photography
李晓琳
AI Mode
PPT creation, e-mail editing
张洪庚
AI Mode
PPT production, product photography
About Emirates
JAL is an airline famous for its service and safety record. It was founded in 1951 and is headquartered in Tokyo. It provides a wide range of domestic and international routes, connecting major cities around the world. As a member of an aviation alliance in the world, JAL has expanded its route network through its partners to provide you with more flight options. After years of development, JAL has become a leading airline in Japan and Asia. JAL is famous for its excellent service and safety record. We are committed to providing high-quality cabin service and comfortable travel experience. JAL's fleet consists of modern Boeing and Airbus aircraft to ensure your safe and comfortable navigation.
信源：https://en.wikipedia.org/wiki/Japan_Airlines
Background
In the Product Interaction and Scenario Design course, we work to explore and address pain points and points of opportunity in delivering the customer experience at Japan Airlines (JAL). The context of our discussion focuses on several key areas of design, including personalization of the passenger experience, innovation in passenger entertainment, facilitation of social interactions, and the balance between comfort and efficiency.
Story
User Portrait
Emily Thompson
Age: 32
Education level: Master's degree
Occupation: Marketing Manager
Language : Fluent in English as a first language and basic Japanese language skills
Motivation for travel: combining business work with travel and leisure
Flight Infomation
date：Dec. 1
departure time: 12:50 AM
Flight No.:JL7451
Duration: 11 hours
Route: Toronto - Tokyo
Flight: Business class
Concept
- OLED交互隔板：保护旅客隐私，增强旅途体验，并且具备丰富的娱乐性。
- 双面遥控器：通过创新让旅客更轻松的控制旅途体验。
- JAL Smart Tavel Hu：通过社交互动和娱乐游戏，让旅程更加有趣。
- JAL EchoRing AI Companion：为旅客量身定制私人AI助手。
Design
OLED Interactive Partition
Sketch Iteration
This OLED interactive divider provides privacy control, virtual window views and entertainment to enhance flight comfort. Passengers can freely adjust the transparency of the panel to enjoy a virtual view of the outside while having a personalized entertainment experience.
The diagrams generated by the first generation do not express the design at all
A general design direction emerges
Ability to convey details that roughly match the product, when not composited in the same image
Product Rendering
Utilization of virtual reality technology to provide realistic views of the flight process, increasing passenger entertainment options and possibly in combination with transparency adjustment of the bulkheads. Virtual window technology to display external scenery or other relaxing visual content.
Partition transparency, height adjustment:
Passengers can adjust the transparency and height of the partition according to their social needs and comfort level. The transparency of the partition is automatically adjusted according to the intelligent sensing of the environment sensing technology, which provides passengers with suitable environmentally adjusted light.
Reading light:
Combine the dividers with reading lights to make the seating space more simple, clean and spacious. Ensure that the brightness and warmth of the light can be adjusted to suit the needs of different passengers and to minimize disturbance to neighboring passengers.
Virtual Reality Integration:
Utilization of virtual reality technology to provide realistic views of the flight process, increasing passenger entertainment options and possibly in combination with transparency adjustment of the bulkheads. Virtual window technology to display external scenery or other relaxing visual content.
technical application
Electrochromic glass (also known as smart glass or electronic privacy glass) is a type of glass with variable optical properties. This glass can change its transparency, light transmission, or color, usually by the control of an electric current. It is becoming increasingly popular in a variety of applications, such as architectural, automotive and aerospace, especially for privacy and light control.
Final Result (Physical Shooting, Ideal Result)
Comments
"Manipulating the ai to accomplish a large amount of design work was a new endeavor for us students who are used to using contemporary design methods, and we gained a lot from it. Since product prototyping was rarely done in previous courses, this process this process was also a challenge for me us, but these challenges also served as a great catalyst for learning and growth, giving me another deeper understanding and appreciation of product design as a subject area."
李晓琳
Double-sided remote control
The design of this remote control focuses on blending two different functions, enabling it to serve as both an efficient seat remote control and an interactive game controller to meet diverse usage needs. A remote control that improves convenience, entertainment and comfort was created to bring a more perfect experience to the user. It allows users to precisely adjust the angle of the seat, including the backrest, seat, lumbar support, and headrest sections, to adapt to different comfort needs; users can save their own seat settings, such as their favorite angle, for quick and easy recall. It also has the additional function that users can adjust the height and transparency of the partition with the remote control.
design process
3D Modeling & Rendering.
Detailed 3D modeling based on sketches and renderings. Rendering of the model to show a more realistic and detailed visualization.
Modeling:
Photograph and p-photograph the created model. Create a physical model using 3D printing technology and perform steps such as sanding, painting, and applying patterns.
Information gathering user pain point analysis:
Utilize AI to understand basic information about Japan Airlines, including services, history, and market positioning. Let AI analyze and summarize user feedback to identify and organize user pain points.
Identify design points:
Identify design opportunity points through analysis, such as enhancing user experience, solving a specific problem, etc. Generate specific renderings using design software or AI tools. Renderings should clearly demonstrate the appearance of the design, functional layout, color scheme, etc.
critical juncture
Preliminary Design Intentions:
Continuously generate design solutions with ai to meet user needs.
Modeling:
A grasp of the curvature of the product shape
Hand-boarding:
My lack of experience in hand puppet making cost me a lot of time in this step, and I had a lot of problems printing, coloring, and patterning.
Photography:
Taking pictures is one of the more important points for me, it means that my model is finished being ready to be photographed.
Sketch Iteration
The first generation generated diagrams were rather old-fashioned and far from ideal
A prototype appears after a lot of matting, with a general direction, but the shape itself has a lot of problems
A prototype appears after a lot of matting, with a general direction, but the shape itself has a lot of problems
Final Result (Physical Shooting, Ideal Result)
Differences: the rendering of the material is frosted, but the physical shooting is smoother looks a little oil; the physical shooting of the surface actually has some bumps; the pattern on the keys, the rendering of the picture is gray, but the actual shooting is off-white
Reason: I bought spray paint when I did not buy the corresponding frosted effect, bumpy because I did not sand well; pattern is time is tight, there is no opportunity to style wrong, I'm afraid of grey paste up no effect so adjusted the off-white color.
Comments
"The deepest feeling I had from this class was the lack of experience in the area of hand boarding, which cost me a lot of time and directly contributed to my busy last week. Also because of this class I have gained a better understanding in 3D printing as well as spray painting and also patterning. There was also the use of AI, I realized that AI doesn't accompany me throughout the design process, at some point it has to quit and the final decision is still up to the designer."
刘翠兰
JAL Smart Travel Hub
JAL's Smart Travel Hub leverages a passenger's flight history and social media permissions to create a personal profile and summarize their interests. It provides social interactions with other passengers, including in-flight social interactions, entertainment content sharing, chat and gaming features, and rewards users.
design process
Get user feedback by collecting user reviews of JAL on Tripadvisor and Google Play, as well as checking out their vlogs posted online.
Based on the findings, have a conversation with ChatGPT about how to improve the product design. Generate a preliminary design and revise it at library.relume.io.
High fidelity designs were generated using app.uizard.io and finally fabricated and modified by figma.
critical juncture
Research and Analysis:
Gather user feedback, analyze data, and determine direction for improvement.
Preliminary design program:
Generate preliminary design solutions to meet user needs.
High fidelity design:
High-fidelity design creation and modification using app.uizard.io and figma.
Program modifications:
Validate and correct the design to ensure that the results are as expected.
Pain point: barren entertainment for long journeys
Limited movie library and music library
Barren game library
Opportunity Point: In-flight Interactive Social Entertainment
Interactive experiences and social features: Allows passengers to interact with those around them through the smart display, share media content or interact socially. Provides the ability to chat, play games and share entertainment content.
functionality
高保真图片
High fidelity video
Comments
"Exploring JAL's "Smart Travel Center" in the course "Product Interaction and Scenario Design" made me realize the importance of user experience design. By analyzing flight history and social media data, it provides a highly personalized travel experience, and I thought about how to balance personalized service and user privacy protection. In addition, the traditional flight experience was extended through innovative social interactions such as in-flight entertainment interactions, emphasizing the importance of interpersonal connections. The introduction of games and reward mechanisms not only added entertainment but also increased user engagement. Through this course I learned the practical application of scenario design theory."
明泓池
JAL EchoRing AI Companion
The JAL EchoRing AI Companion is a revolutionary smart headset designed for international travelers on Japan Airlines. It is not only an advanced audio device, but also a personal AI assistant designed to enhance the overall flight experience.EchoRing combines the latest in speech recognition technology, machine learning and real-time translation to provide users with a ready-to-use information center and interactive companion.
Product Overview
The JAL EchoRing AI Companion is a revolutionary smart headset designed for international travelers on Japan Airlines. It is not only an advanced audio device, but also a personal AI assistant designed to enhance the overall flight experience.EchoRing combines the latest in speech recognition technology, machine learning and real-time translation to provide users with a ready-to-use information center and interactive companion.
Concept
NATURAL COMMUNICATION: EchoRing's built-in AI assistant understands and responds to natural language queries, providing users with travel information, destination suggestions and even cultural insights.
Real-time translation: Real-time translation ensures that communicating with passengers and crew around the world is no longer a problem and language is no longer a barrier.
Entertainment features: long flights can be made more enjoyable as the EchoRing delivers news, plays music, podcasts, or engages in interesting conversations.
Technical details
Voice control: With the advanced voice interface, users can realize true hands-free operation without touching any device.
Fast Connectivity: The latest wireless technology enables the EchoRing to seamlessly connect users' personal devices and in-flight entertainment systems.
Noise cancellation: High-fidelity audio ensures clarity in calls and music playback, and noise cancellation technology provides a quiet and immersive experience in noisy cabin environments.
user experience
Ergonomics: The EchoRing's miniature design has been carefully crafted to fit the natural curves of the ear, ensuring comfort during long-term wear.
SKIN-FRIENDLY MATERIAL: Using medical-grade materials, the headphones are friendly to all types of skin.
EXTRA LONG LIFE: The long-lasting battery supports the entire flight, eliminating power problems.
Security and Privacy
Privacy: EchoRing respects the privacy of its users and all conversations are encrypted to ensure the security of personal information.
AI sketch iteration
rendering
Final Result (Physical Shooting, Ideal Result)
Comments
"In this time the course, very clearly see their weakest point is now what, feel the walk i on the most favorite and what. Clearly their own direction, but also recognize that if you want to become a being a designer, comprehensive development is how important, any one aspect of the chain dropped is a fatal blow, all the more after that I should be from all aspects of the continuous self-improvement, enhancement of self, in the way of designers farther and farther."
张洪庚
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