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Team Introduction

Xu Jingqi
Contemporary Mode
Responsible for tweet formatting.

Chen Yingshi
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Responsible for data collection

Peng Yuanfang
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Responsible for reporting layout

Project background

In the course "Product Interaction and Scene Design", we visited the offline stores of IKEA and MUJI on the spot, collected a lot of ideas through on-site touch and photos, and tried to find design opportunities in the two brands through brainstorming and summary.

Brand background

IKEA is a leading global furniture and homeware retailer headquartered in Sweden. Ikea is known for its unique design, affordable products and customer self-assembly business model. Since its founding in 1943 by Ingvar Kamprad, IKEA has grown from a small mail-order company to an international household brand.

Characteristics of IKEA

Simple and modern design
IKEA products are mainly in Nordic style, emphasizing functionality, simplicity and beauty, and are suitable for the needs of different families.
Affordable
IKEA provides affordable home solutions through mass production and cost control.
Customer experience
IKEA's store design provides customers with an immersive shopping experience, including showrooms and children's playgrounds. Its food section is particularly popular, with Swedish meatballs being a signature item.
Sustainable development
IKEA is committed to environmental protection and reduces its impact on the environment by using renewable materials, reducing waste and promoting circular economy concepts.

Product range

Ikea products cover bedroom, living room, kitchen, bathroom, office space and many other household items, including furniture, home textiles, kitchenware, lamps and decorations.

Global influence:

Ikea currently operates in several countries and regions around the world, with hundreds of stores. Its innovative flat-pack approach not only reduces transportation costs, but also enhances environmental awareness.

Ikea's mission:

"To create a better daily life for the public" is the mission of IKEA. It achieves this by offering products that are well designed, fully functional and affordable.

Design process

Discover

We generated a lot of ideas through brainstorming, sorted out and compared, and finally focused on pet products. We found that MUJI has a lot of designs for pets, which is exactly what IKEA lacks. Finally, we use this as a starting point to add more creative points for IKEA.

Definition

通过创意方向的发散与统一，设计最终定义为改善宠物进食方面的丰容与健康问题的宠物丰容系列产品（丰容是指在圈养条件下，保证动物身心健康，丰富动物生活情趣，满足动物生理心理需求，促进动物展示更多自然行为而采取的一系列措施的总称）。

Develop

Through the continuous spread of idea, we have a large number of ideas that refer to MUJI's pet bowl, pet bowl holder, pet bag, cat teasing stick, molar toy, nail clippers, cat litter shovel and other factors. Through comprehensive consideration of innovation and feasibility, we make the final selection, and we focus on the design of pet food products.

Delivery

最后，我们产生了三个方向统一的设计想法：宠物漏食玩具、宠物慢食碗、宠物按压玩具；并将它们设定为IKEA宠物丰容系列产品。

User Portrait

CaraBreeze

Age: 2 years old
Breed: Maltese (small and medium sized dog)
Living habits:
Owners often go out, pets for a long time alone but energetic, often appear home demolition behavior; Habitual eating too fast, prone to vomiting, so often lead to loss of appetite.

Pain point needs:

Need the thrill of the hunt to stimulate your appetite
Need toys to guide your dog
Need to grind teeth, eat slowly, eat small meals often
Gives the dog more companionship when the owner is away
Consume pet's energy and avoid home demolition

Zhang Xiaonan

Age: 26 years old
Basic information: white-collar workers, busy work, women living alone. Too busy with work to take care of the dog at home for a long time.

Pain point needs:

Need companion toys suitable for dogs
Need pet products with good appearance, quality and function
Good pet products on the market are too expensive

Concept

In the modern pet raising environment, the activity space of pets is relatively limited, the time of the owner is limited, and the problems such as single behavior and poor mental state are easy to appear. In order to improve the quality of life of pets, improve their health problems, enrich their daily experiences, and stimulate their natural and instinctive behaviors, we have carefully designed these three pet feeding and enriching products. Adhering to the concept of "making pet life more interesting and natural", the company aims to create an exclusive item for pets with the functions of entertainment, exploration and exercise by integrating innovative design.

Slow food toys for pets: to increase the time and difficulty of eating, to help dogs slow down the speed of eating, to promote digestive health, and to provide the function of grinding teeth and interacting with owners.
Pet slow food bowl: for the dog to eat to increase the obstacle, slow down the eating speed, protect the health of the dog.
Pet Press Toy: This pet press leaky food toy is designed to provide pets with a healthy, happy and challenging way to entertain.

1. Slow food toys for pets

Source of inspiration

Given the many negative effects that can come with a dog spending too much time alone at home, the dog may feel anxious and lonely due to being alone for too long, exhibiting symptoms of separation anxiety such as barking, damaging furniture, etc. Being alone for long periods of time can lead to destructive behavior: dogs may chew on furniture, shoes, or other objects to relieve boredom and anxiety. Therefore, design a toy that can attract the dog's attention through the toy, reduce the anxiety generated by the dog when it is alone, and increase the sense of interaction with the owner.

Based on the appearance of the original round leaky toy, the appearance design of the traditional hydrangea is used for IKEA to create a regional design for sale in specific regions. In addition, the emotional innovation and combination with the existing dog leaky food toys on the market, combined with the function of the dog's grinding rope can interact with the owner to improve the dog's social ability.

Sketch presentation

Version 1.0 is similar to related IKEA products, which does not require similar design and biomimetic design, but requires divergent thinking to carry out emotional innovative design. And hedgehog hands holding tassels, tassels are not suitable. After changing to the traditional Chinese hydrangea shape, whether it is the shape or tassel, tassel is more conducive to realizing the required functions of the product than 1.0. And more reflect regional characteristics.

Modeling iteration

1.0 Roughly determine the appearance shape and simple internal structure.

2.0 Refer to the safety lock of the medicine bottle according to the basis of 1.0 to prevent the dog from opening the lid.

3.0 Considering that the mixing of food and knot is not conducive to cleaning and hygiene, the knot and food should be separated instead. The resulting design has slightly fewer holes for leaking food, and four holes are added to the surface.

4.0 The original detachable rubber ring is modified into a one-time buckle, so that the 3d printing hand board can also simulate the normal use of functions.

Rendering effect

Production Process

Final effect

Comments

The great experience and relaxed class atmosphere let me fully understand the knowledge of photography and the importance of field visits to enrich design. Learn how to design more closely with the brand. Gained a lot of new knowledge!
Chen Yingshi