Team Introduction

Project background

在当代设计领域，无印良品（MUJI）和宜家（IKEA）都是极具代表性的品牌，它们以独特的设计理念和卓越的产品质量赢得了全球消费者的青睐。虽然这两个品牌来自不同的文化背景——Muji源自日本，而宜家则起源于瑞典——但它们都在全球化进程中成功地将各自的设计哲学传播到了世界各地。

本节课我们通过对MUJI和IKEA的深度体验，了解了他们各种的设计哲学与推崇的生活方式，在他们的设计哲学下重新设计“新”产品。

Brand background

MUJI (full name "brand-free good") is a well-known lifestyle brand originating from Japan, which was established in 1980 and managed by Ryohin Keikaku. Muji is famous for its "simple design, high quality and environmental protection concept", providing a variety of products from household items to food and clothing

Muji's core philosophy:

1. "No brand" philosophy Muji emphasizes "logo-free design", avoiding exaggerated brand logos or decorations, and pursuing practicality and simple beauty. Its product design is designed to highlight the function and quality of the product itself, rather than the brand logo. Simple and functional design Muji's products focus on minimalist aesthetics, and the design style pursues simplicity, practicality and comfort, fully reflecting the Japanese "Zen" life philosophy. Environmental protection and sustainable development Muji uses natural materials and environmentally friendly processes to minimize waste in the production process. It promotes a sustainable lifestyle and is loved by environmentally conscious consumers. High quality control From the selection of raw materials to the production process, Muji strictly controls quality while maintaining reasonable prices to provide customers with value for money products.
   Muji emphasizes "logo-free design", avoiding exaggerated brand logos or decorations, and pursuing practicality and simple beauty. Its product design is designed to highlight the function and quality of the product itself, rather than the brand logo.
2. Simple and functional design
   Muji's products focus on minimalist aesthetics, and the design style pursues simplicity, practicality and comfort, fully reflecting the Japanese "Zen" life philosophy.
3. Environmental protection and sustainable development
   Muji uses natural materials and environmentally friendly processes to minimize waste in the production process. It promotes a sustainable lifestyle and is loved by environmentally conscious consumers.
4. High quality control
   From the selection of raw materials to the production process, Muji strictly controls quality while maintaining reasonable prices to provide customers with value for money products.

Main product categories:

1. Household articles: including furniture, bedding, storage articles and tableware, etc., paying attention to functionality and adaptability. Clothing: provide simple style clothing, underwear and accessories for men and women, giving consideration to comfort and design. Food: There are various kinds, from ready-to-eat food to baking materials, which embody the concept of health and nature. Stationery: characterized by practicality and durability, including notebooks, writing tools and storage boxes. Skin care and daily necessities: provide skin care products, aromatherapy and toiletries, using natural ingredients and close to nature.Including furniture, bedding, storage and tableware, focusing on functionality and adaptability.
2. costume: Offers men's and women's clothing, underwear and accessories in a minimalist style that balances comfort with design.
3. food: The variety, from ready-to-eat foods to baking materials, reflects the concept of health and nature.
4. stationery: It is characterized by practicality and durability, including notebooks, writing instruments and storage boxes.
5. Skincare & Daily Necessities: Provide skin care products, aromatherapy and care products, using natural ingredients, close to nature.

The global development of MUJI

Muji started in Japan and now has stores in many countries and regions around the world, becoming one of the representative brands of the modern minimalist lifestyle. Its stores typically create a welcoming shopping environment, offering customers a full range of services from home to lifestyle.

The mission of MUJI

Muji is committed to helping consumers achieve a simple, natural lifestyle by providing "no excess, no waste" products. With the concept of "less is more", the brand inspires people to re-examine the nature of life and pursue "what really matters".more detailed information.

If you want to know the specific product recommendation or activity of MUJI, I can provide more detailed information.

Information source：https://www.muji.com/

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Design process

1. 在我们的实际体验与调研中，我们发现了IKEA的儿童产品线非常完善且有趣，对比之下MUJI的儿童产品线相对较少，对比之下我们想着手于儿童这个视角给MUJI做设计。提到儿童，第一个想到的就是童趣，我们想设计几款可以给孩童带来不同乐趣的玩具。
2. 对比之下我们想着手于儿童这个视角给MUJI做设计。提到儿童，第一个想到的就是童趣，我们想设计几款可以给孩童带来不同乐趣的玩具。
3. 在经过团队深入的思考与交流后，我们秉持着简约而深邃的理念，提出了这样的愿景：「永葆童心」以简洁而深刻的方式表达了我们希望儿童的纯真与乐趣能够长久留存的美好愿望“我们期望这些玩具在孩子们的手中化身为独一无二的艺术品，不仅能够装点家庭空间，更能成为展现孩子创造力与个性的珍贵之物。“

设计理念（自身设计哲学与用户体验目标）

「永葆童心」

“我们期望这些玩具在孩子们的手中化身为独一无二的艺术品，不仅能够装点家庭空间，更能成为展现孩子创造力与个性的珍贵之物。”

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Design display

1. 儿童拼图玩具

这款儿童玩具巧妙结合了积木和拼图的特点，既能单独作为拼图玩，也能与其他积木组合，极大地增加了游戏的多样性和趣味性。鼓励孩子们发挥无限创意，从二维图案到三维构造自由切换。设计上遵循Muji的简约与环保理念，采用天然无毒材料，确保安全；圆润边角和坚固结构让孩子玩得放心。通过这款游戏，孩子们不仅能享受乐趣，还能在玩耍中锻炼逻辑思维、空间感知和社交技能，促进全面发展。完成后可以放入包装盒中装点家庭。

CMF：使用纯天然木材进行制作，涂料选择的是比较环保的丙烯材料，进行手涂上色，颜色上选择是比较偏muji的色调，边角处都做了倒角处理。包装采用的是瓦楞纸盒等环保材料

Comments

这次的设计课程让我们尝试了模仿风格的设计，这是一次全新的体验。虽然任务繁重，但我们小组成员之间的默契和努力都能将其一一克服。尽管我们是首次合作，但大家的步调非常一致，从最初的讨论到最终成果的展示，每一步都凝聚了我们的努力。过程中的小插曲，比如买错颜料，用没接触过的raw文件…虽然带来了一些挑战，但也让我们的团队合作更加紧密。这门课程对我们来说是一次非常有价值的学习经历，它不仅锻炼了我们的创造力，也加强了我们的团队协作能力。尽管遇到了一些困难，但最终我们都对成果感到满意。总的来说，这门课程非常ok，我对这次学习经历感到非常非常满意

吴易轩

2. 儿童积木玩具

采用不同形状、大小的块状设计，鼓励孩子自由发挥想象力、专注力和手部精细动作，构建自己的世界。每一块组件既是独立的拼图片，支持从二维图案到三维构造的无限创造。遵循Muji的简约与环保理念，使用天然无毒材料，确保安全；圆润边角设计让孩子玩得更放心。通过这款游戏，孩子们不仅能够享受乐趣，还能在玩耍中锻炼逻辑思维、空间感知和社交技能，促进全面发展。

CMF：使用纯天然木材进行制作，涂料选择的是比较环保的丙烯材料，进行手涂上色，颜色上选择是比较偏muji的色调，边角处都做了倒角处理。包装采用的是瓦楞纸盒等环保材料

Comments

非常好组员，这使我旋转，爱来自课程❤️。分工，配合，我们是一个team。

虽然很累，累到恨不得倒闭三天三夜，但课程的每一个进程都是出于内心的意愿，享受渲染出下一张会更好的图，享受细致的上色工作，享受和组员们的插科打诨，享受在工作室的日日夜夜，也享受那诞生在自己手中的积木。它不是最好的，也还有很多缺陷，但我确信，我已尽力为自己提交了一份满意的答卷，这将会是我回忆里永不褪色的珍藏。

李芭嫩

3. 儿童穿线玩具

采用简单易懂的圣诞节元素图案，孩子们可以通过将线穿在木板上来练习手部精细动作和色彩敏感度，同时提高耐心和专注力。这款设计不仅带来节日的乐趣，还能在玩耍中促进孩子的技能发展。使用安全环保的材料，确保每个孩子都能安全、愉快地享受创作过程。此玩具完美结合了教育与娱乐，是圣诞节送给孩子的理想礼物。

CMF：使用纯天然木材进行制作，棉线选择的是比较柔软且亲肤的冰点线，颜色上的选择是比较适合muji的风格的。钩针以及挂钩都是软塑料材质，在保证儿童的安全的同时保证美观性。边角处都做了倒角处理。包装采用的是瓦楞纸盒等环保材料

4. 儿童玩具包装

三个不同玩具的包装，要使用统一的语言来设计，将三个不同的玩具融合到一个系列的感觉

在Muji风格儿童玩具的包装设计中，我们特别注重尺寸的选择，确保其不仅实用而且美观。尺寸的设计灵感来源于Muji家具中的“模数”系统，这一系统是Muji品牌精髓的一部分，旨在通过标准化的单位来实现产品之间的和谐统一与高效利用空间。

CMF：使用环保瓦楞纸材料进行制作，亚克力面板使用激光切割雕刻图案，按照MUJI使用的材料和颜色，制作了全套的标签和包装。

Comments

在这次课程中我似乎是选择了最简单的包装部分，但是当真正做起来的时候才会发现完全不简单，所有千万不要低估产品设计中任何一环。这次做出来的效果很完整，整体的风格也成功把握住了，出来的效果最后真的很让人惊喜，这不得不感谢我们团队的紧密配合。最后感想就是：这么多天熬的夜值了！！！

罗志达

设计图集