Team Introduction

Project background

We have observed hundreds of different products, all of which are natural in material selection, good in quality, simple and generous in design, comfortable and convenient to use, and fine in production technology. Moreover, the main colors of most products are white, beige, black and log color. During the observation, we found that MUJI has many categories, but there are few camping equipment, so we thought it might be a good choice to start with camping equipment.

Brand background

MUJI (full name "brand-free good") is a well-known lifestyle brand originating from Japan, which was established in 1980 and managed by Ryohin Keikaku. Muji is famous for its "simple design, high quality and environmental protection concept", providing a variety of products from household items to food and clothing

MUJIpeculiarity

1. Minimalist environmental protection, return to nature .
2. Convey the beauty and visual impact of the simplest design of the product.
3. Shape simple lines and geometric graphics, do not use excessive patterns and patterns modification.

Product range

MUJI's products are mainly clothes and groceries, food and daily groceries. Today, there are about 6,000 kinds of Muji products.

Global influence:

By the end of FY23, there were 1,188 stores in the world, and the contribution of overseas revenue increased from 13.5% to 38.1% in the past five years (the revenue ratio of East Asia market was as high as 29.1%). The number of overseas stores has also more than doubled, from 206 to more than 474.

Muji's core philosophy:

1. "No brand" philosophy Muji emphasizes "logo-free design", avoiding exaggerated brand logos or decorations, and pursuing practicality and simple beauty. Its product design is designed to highlight the function and quality of the product itself, rather than the brand logo. Simple and functional design Muji's products focus on minimalist aesthetics, and the design style pursues simplicity, practicality and comfort, fully reflecting the Japanese "Zen" life philosophy. Environmental protection and sustainable development Muji uses natural materials and environmentally friendly processes to minimize waste in the production process. It promotes a sustainable lifestyle and is loved by environmentally conscious consumers. High quality control From the selection of raw materials to the production process, Muji strictly controls quality while maintaining reasonable prices to provide customers with value for money products.
   Muji emphasizes "logo-free design", avoiding exaggerated brand logos or decorations, and pursuing practicality and simple beauty. Its product design is designed to highlight the function and quality of the product itself, rather than the brand logo.
2. Simple and functional design
   Muji's products focus on minimalist aesthetics, and the design style pursues simplicity, practicality and comfort, fully reflecting the Japanese "Zen" life philosophy.
3. Environmental protection and sustainable development
   Muji uses natural materials and environmentally friendly processes to minimize waste in the production process. It promotes a sustainable lifestyle and is loved by environmentally conscious consumers.
4. High quality control
   From the selection of raw materials to the production process, Muji strictly controls quality while maintaining reasonable prices to provide customers with value for money products.

Main product categories:

1. Household articles: including furniture, bedding, storage articles and tableware, etc., paying attention to functionality and adaptability. Clothing: provide simple style clothing, underwear and accessories for men and women, giving consideration to comfort and design. Food: There are various kinds, from ready-to-eat food to baking materials, which embody the concept of health and nature. Stationery: characterized by practicality and durability, including notebooks, writing tools and storage boxes. Skin care and daily necessities: provide skin care products, aromatherapy and toiletries, using natural ingredients and close to nature.Including furniture, bedding, storage and tableware, focusing on functionality and adaptability.
2. costume: Offers men's and women's clothing, underwear and accessories in a minimalist style that balances comfort with design.
3. food: The variety, from ready-to-eat foods to baking materials, reflects the concept of health and nature.
4. stationery: It is characterized by practicality and durability, including notebooks, writing instruments and storage boxes.
5. Skincare & Daily Necessities: Provide skin care products, aromatherapy and care products, using natural ingredients, close to nature.

The global development of MUJI

Muji started in Japan and now has stores in many countries and regions around the world, becoming one of the representative brands of the modern minimalist lifestyle. Its stores typically create a welcoming shopping environment, offering customers a full range of services from home to lifestyle.

The mission of MUJI

Muji is committed to helping consumers achieve a simple, natural lifestyle by providing "no excess, no waste" products. With the concept of "less is more", the brand inspires people to re-examine the nature of life and pursue "what really matters".more detailed information.

If you want to know the specific product recommendation or activity of MUJI, I can provide more detailed information.

Information source：https://www.muji.com/

Design process

Concept

打破常规的感官感受去感知自然，使用户在体验露营的同时对自然建立更多联系。

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Design display

Product 1: Rain Fiddle Omelette Table -zha

How to find design opportunities:MUJI has fewer categories of camping products. Although there are various camping products on the market, there are few products that can convey emotional value through nature itself, so I want to start designing from this aspect.

Product definitionWhen it rains when users are camping outdoors, the rain will hit the keys on the table, making a crisp sound, calming users' emotions and being able to immerse themselves in the natural environment more calmly.

The sketch process

Product sketch modelling

Final effect

Comments

In this course, I learned a lot in the process of making physical objects, such as thinking about the size, being insensitive to the size, not being completely clear about what I do, the gap between 3d simulation and realistic scaffolding, the fact that many expected structures may not be realized in reality, and the communication between offline suppliers, many suppliers are not so sincere and reliable, etc. In this process, many structures have been realized, but there are also many regrets, and many structures are not as expected at first, and there are also many workmanship.

Jiale Peng

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Product 2: Windward camping bracket-zhan

How to find design opportunities:：在muji商场中发现种类虽然很多但是关于露营的产品很少，所以从这个方向开始设计，并尝试与自然联系在一起。

Product definition一款带有风向标的露营支架，悬挂物品的同时可以通过视觉感受风的变化。

The sketch process

Product sketch modelling

Final effect

Comments

Through this course, I noticed that my concept of size was very weak in the process of modeling, and it was also very difficult to make the model. The original organization could not be realized because of the supplier's problems, and there was no time to show the best state of the model. I need to practice in manual processing in the future

Zizhen Wu

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Product 3: Rain drum-chan

Product definitionProduct definition of rain drum umbrella: the umbrella head is equipped with a rain drum device, which is placed on the umbrella head in rainy days. When the rain falls and touches the six drum surfaces, it will make different sounds. Different thicknesses of the six scales on the drum surface make different sounds. The umbrella drum is combined with the umbrella sleeve, and it can be waterproof by sliding the umbrella sleeve to wrap the umbrella.

Final effect

Comments

In this course, I learned a lot from the previous research, scheme determination, sketch drawing, model making and other environments. Unfortunately, because the materialization of the model is not fine enough, the overall effect is not satisfactory. Secondly, when the scheme was confirmed, some physical defects were left behind, which may limit the sound of the rain drum. In the future, designing a product must go through many in-depth considerations, which will pave the way for the realization of the entity.

Jionghao Huang

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Product 4: Outdoor aromatherapy light-fu

Product definitionThis design takes MUJI's minimalist design philosophy and natural aesthetics as the core, aiming at providing a quiet and elegant atmosphere for outdoor space. Through soft lighting and delicate fragrance oil diffusion, the fragrance lamp not only brings tranquility and comfort to outdoor areas, but also transforms the fragrance experience into visual enjoyment, and also reflects MUJI's ultimate pursuit of quality of life.

Final effect

Comments

Product Interaction and Situational Design is a course that closely combines theory and practice. Through learning, I deeply understand the core principles of contextual design: design should serve life, go deep into the user's world, emphasize teamwork, and deeply understand the importance of user experience. The course made me realize that design is not only the beautification of appearance, but more importantly, how to establish a smooth and intuitive interactive relationship between products and users. Through the concept of "Life's Wheel of Joy" and its four components - sense of accomplishment, connection, identity, and perception - I realized that design is not only about solving practical tasks, but also about touching the emotional level of the user. Unfortunately, I did not consider enough in the design of the lamp shaft, resulting in the expected effect can not be well achieved, which is the need for improvement.

Xinqi Huang

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outdoor shooting