Team Introduction
Zhaoye
Contemporary Mode
Responsible for team layout
HuangXiaohau
Contemporary Mode
Scense Model for all products
Project background
In "Product Interaction and Situational Design" course, through the observation of IKEA and MUJI stores, understand the similarities and differences between the two products, and make their own "new" things for the two brands.
Through the observation of IKEA and MUJI shopping malls, it is found that most of the products of IKEA are large-sized products and rarely package and design small products, while most of the products of MUJI are relatively small and exquisite products.
After screening many ideas, I finally decided to make MUJI's products innovative and design innovative products based on the background of MUJI brand.
Brand background
MUJI (full name "brand-free good") is a well-known lifestyle brand originating from Japan, which was established in 1980 and managed by Ryohin Keikaku. Muji is famous for its "simple design, high quality and environmental protection concept", providing a variety of products from household items to food and clothing
Muji's core philosophy
- "No brand" philosophy
Muji emphasizes "logo-free design", avoiding exaggerated brand logos or decorations, and pursuing practicality and simple beauty. Its product design is designed to highlight the function and quality of the product itself, rather than the brand logo.
Simple and functional design
Muji's products focus on minimalist aesthetics, and the design style pursues simplicity, practicality and comfort, fully reflecting the Japanese "Zen" life philosophy.
Environmental protection and sustainable development
Muji uses natural materials and environmentally friendly processes to minimize waste in the production process. It promotes a sustainable lifestyle and is loved by environmentally conscious consumers.
High quality control
From the selection of raw materials to the production process, Muji strictly controls quality while maintaining reasonable prices to provide customers with value for money products.
Muji emphasizes "logo-free design", avoiding exaggerated brand logos or decorations, and pursuing practicality and simple beauty. Its product design is designed to highlight the function and quality of the product itself, rather than the brand logo. - Simple and functional design
Muji's products focus on minimalist aesthetics, and the design style pursues simplicity, practicality and comfort, fully reflecting the Japanese "Zen" life philosophy. - Environmental protection and sustainable development
Muji uses natural materials and environmentally friendly processes to minimize waste in the production process. It promotes a sustainable lifestyle and is loved by environmentally conscious consumers. - High quality control
From the selection of raw materials to the production process, Muji strictly controls quality while maintaining reasonable prices to provide customers with value for money products.
Main product categories
- Household articles: including furniture, bedding, storage articles and tableware, etc., paying attention to functionality and adaptability. Clothing: provide simple style clothing, underwear and accessories for men and women, giving consideration to comfort and design. Food: There are various kinds, from ready-to-eat food to baking materials, which embody the concept of health and nature. Stationery: characterized by practicality and durability, including notebooks, writing tools and storage boxes. Skin care and daily necessities: provide skin care products, aromatherapy and toiletries, using natural ingredients and close to nature.Including furniture, bedding, storage and tableware, focusing on functionality and adaptability.
- costume: Offers men's and women's clothing, underwear and accessories in a minimalist style that balances comfort with design.
- food: The variety, from ready-to-eat foods to baking materials, reflects the concept of health and nature.
- stationery: It is characterized by practicality and durability, including notebooks, writing instruments and storage boxes.
- Skincare & Daily Necessities: Provide skin care products, aromatherapy and care products, using natural ingredients, close to nature.
The global development of Muji
Muji started in Japan and now has stores in many countries and regions around the world, becoming one of the representative brands of the modern minimalist lifestyle. Its stores typically create a welcoming shopping environment, offering customers a full range of services from home to lifestyle.
Muji's mission
Muji is committed to helping consumers achieve a simple, natural lifestyle by providing "no excess, no waste" products. With the concept of "less is more", the brand inspires people to re-examine the nature of life and pursue "what really matters".more detailed information.
Information source：https://www.muji.com/
Concept
Based on the above research, we chose MUJI's rolled note paper and stainless steel sports cup as innovation points.
Based on the above research, we chose MUJI's rolled note paper and stainless steel sports cup as innovation points.
We believe that the design philosophy of the MUJI brand is to reduce the components and processes that do not affect the function and make the product function simple and simple for minimalism, highlighting function and quality, and focusing on "form follows function".
Natural environmental protection, materials to environmental protection, "no brand concept", rely on the quality of the product itself and design to attract consumers. People-oriented, moderate design and so on.
Natural environmental protection, materials to environmental protection, "no brand concept", rely on the quality of the product itself and design to attract consumers. People-oriented, moderate design and so on.
Product 1: Sticky Note puller
Design process
Design opportunity
In MUJI stationery counters found roll notes, the shape is very similar to the tape, and then thought that since the tape has a special cutter, this roll notes can also have
User Portrait
Basic situation: Small things such as sticky notes are often used in daily life, and their own aesthetic standards are certain.
Crowd characteristics: There are certain requirements for the aesthetic taste of products, and we also hope to use more convenient products.
Pain points: When using roll notes, you often worry that you can't find the exit of notes, and you often misplace them after use.
Develop product definitions and ideas
From the beginning to fit all roll notes, everyday items - in the middle to the closing cutter specially configured for all MUJI notes - the end of the elegant use of small products
Product definition
Sticky Note puller It aims to improve the efficiency and safety of users. Through the intuitive pull-out mechanism, users can quickly and easily remove and cut notes to meet the needs of daily office and study products.
Product iteration
Usage scenario
Design process presentation
Final effect (Physical shooting, Best rendering)
Comments
Very cool course, very responsible teacher, this course can turn their ideas into reality step by step, although the result is not so good, but I really enjoy the process.
Zhaoye
Product 2: stainless steel magnetic thermos cup
Design process
Design opportunity
When I found this kettle in MUJI, I was attracted to this magnetic lid. And I couldn't help thinking that when I used the thermos cup product before, I turned over the lid of the cup to dry the water, so I wondered if I could put the lid directly in the cup body.
User Portrait
Basic situation: I like drinking tea very much in daily life, but it is difficult to cool the tea in the water cup
Characteristics of the crowd: office workers/students, often work/school desktop space is limited, no desire to buy exquisite tea cups
Pain points: There are few places to put tea cups on the desktop, the use of space is limited, and the lid of the water cup is easy to spill on the table
Product iteration
Usage scenario
Design process presentation
Final effect (Physical shooting, Best rendering)
Comments
After listening to the teacher's advice, I was deeply touched. As the teacher said, I have many shortcomings at present. There is too little physical contact with the product, which makes the produced model have a lot of flaws. The knowledge of materials is also quite limited, including the contact characteristics between materials and people. In addition, the ability of all aspects need to be improved, take the layout, which directly exposes the shortcomings of our team. However, this experience also made me full of harvest, the teacher not only pointed out my current problems, and the questions raised by the teacher, also brought me a lot of thinking. The most beneficial thing to me is the word "confidence", to give yourself some confidence.
HuangXiaohau
Leave a Reply